Best use is pretty much whenever, as it's literally made for work-at-home white collar folk.Īwaken fails to really be anything more than an upscale clone of sorts, but the saving grace is it sits price-wise between what it plagiarizes and something like Y Eau de Parfum by Yves Saint Laurent (2018). Performance is good and projection also is decent, and with eau de parfum concentration, I'd expect no less. The base is obviously ambroxan with touches of norlimbanol "incense", but it it handled deftly like Bleu de Chanel (2010), rather than laid thick.
From there, things get a bit drier and woodier, with clary sage and nagarmotha mixed down into patchouli, cedarwood, and pine. I can tell Tumi wanted to go into a slightly higher-quality direction materials-wise from the others, as the scent opens with a more-judicious balancing of that sweet ethyl maltol grapefruit and bergamot shower gel, almost copying a bit of what Jeremy Fragrance's brand did with Fragrance One: Office for Men (2019). In execution, this ends up being more or less another take on the DNA of Gucci Guilty pour Homme (2011), Paco Rabanne Invictus (2013), and Y by Yves Saint Laurent (2017). So the idea behind Awaken, as noted by the time given in the name itself, is to be something fresh to help you revitalize.
Oh for joy, right? In any case, what Tumi has presented here isn't totally awful, it just doesn't really justify its purpose much either, like the Tumi brand.
Tumi awaken perfume full#
The brand proposes wearing their scents morning, noon, and night, to get that full "Tumi" experience of traveling abroad without ever leaving your luxury condo. And as we started exploring what those needs were for our customers and how they were living those lives, we realized that having a scent was really important to them." In other words, the brand isn't selling enough overpriced luggage anymore so they have transitioned into a "lifestyle brand", like so many superfluous luxury entities without a true puprose other than to fleece the ignorant rich, and I guess a fragrance is a good of a place to start as any. on and at Tumi retail stores, as well as at Bloomingdales locations nationally, beginning in August 2020.Awaken by Tumi (2020) Is a fragrance from the unlikely source of a luxury luggage brand, but in the brand's own words: "Now, people are spending time working from home, and their normal cadence has changed. Tumi Awaken and Unwind will retail for $100 for 100ml exclusively in the U.S. Unwind “captures the essence of discovery invoked by travel and examines the feeling of being transported.” It is crafted for the contemporary man who approaches life with casual charm and timeless style, says Tumi.īoth fragrances are highly concentrated and feature a patented anti-habituation technology that make them ultra-long lasting.ĭesigned to reflect the Tumi DNA, the flacons are “elegant and timeless.” The heavy sleek glass of the bottle adds to the aesthetic, while the red actuator on the cap adds a finishing touch that ties in Tumi's heritage. For our first foray into fragrance, I wanted to ensure every detail was meticulously crafted to speak to our legacy as a travel lifestyle brand."Īwaken is a fougère citrus woody fragrance designed to be “refreshing, revitalizing and stimulating.” According to Tumi, it is based on the power of dreams, and the limitless mentality of the man who wears the fragrance. "Tumi has always been synonymous with excellence in design, functionality and quality. Whether it be his daily commute or traveling to a new destination, the fragrances are an intentional add on to his signature kit," said Victor Sanz, Tumi's creative director. "To architect a Tumi fragrance experience, we created scents that will seamlessly accompany him throughout his journey. Created with global citizens in mind, the two fragrances were crafted with ingredients sourced from every time zone. Tumi, the international travel and lifestyle brand, is launching its first men's fragrance experience, Awaken and Unwind.
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